Well, from my understanding it's going to be free-to play. But there will most likely be a Cash shop. And well, it's Aeria games, so there's going to be prob some sort of optional VIP service such as ArcheAge

"Korean developer NEOWIZ GAMES has signed a deal with online game publisher Aeria Games to bring its ambitious free-to-play fantasy MMORPG Bless to the West."

Source - massivelyop.com/2016/04/19/aer…bless-online-in-the-west/