Personally a major turn off for me in most MMO's is the gendered gear: females have skimpy flashy armor and males are usually covered head to toe if not entirely decked out in a tin can. It's the main reason why I have a lot of trouble getting interested in games, I'd rather have both options for both genders and having such a huge difference between the same set of gear based on gender just kills any interest I have. (TERA is a great example of a game I took once look at, laughed, and never even touched).
How bad is it in this game?
How bad is it in this game?